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Market District GetGo Gint Eagle Pharmacy

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Manager, Sr. Marketing

Req # 262383 Employment Status Full time Department Marketing & AdvertisingLocation GetGo Corporate OfficeAddress 45 McIntyre Square Drive Pittsburgh, PA 15237 Date posted 09/28/2021
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Job Summary

As Senior Marketing Manager, you will develop and maintain strategic marketing initiatives and lead execution of activities to support our Company's brand, with a focus on driving both top line sales and incremental profit. With an emphasis on category promotional planning and execution, you will use your talents and experience to grow the business using data and insights including, customer research market conditions, internal data, and competitor data with the goal of driving sales and growing market share. Other duties include cross-functional activities with teams such as: Merchandising, Advertising, Operations and Store Leadership, internal and external advertising agencies and research teams in order to support new and existing GetGo initiatives. The ideal candidate is strong in program management, brand marketing as well as innovative thinking.

Job Description

  • Experience Required: 5 to 10 years with shopper marketing experience

  • Education Required: Bachelor’s Degree

  • ·Travel Required: Regional - Daily, Less than 10%

Job Responsibilities

  • ·Lead the development and execution of the monthly promotional plan, including coordination of promotions, leading the development of creative assets, and executing the marketing plan via traditional media, outdoor, digital media and in-store signs.

    ·Lead all category marketing including our fuel offerings and programs, fresh, made to order, center store, alcohol, cigarettes & tobacco, and joint gift card offers.

    ·Manage vendor and partner monetization efforts to drive incremental revenue utilizing our owned channels and marketing impressions.

    ·Partner with sourcing and merchandising on private label product offerings, packaging design and marketing support.

    ·Guide the creative teams and agency partners in the development of compelling programs for traditional media, digital, and instore signage. This includes ensuring the team is customer-focused, innovative, fast, team-oriented, and brand-focused in their work.

    ·Work with the Sr. Director of Marketing and merchandising leadership to develop annual marketing initiatives and lead the management and implementation of these programs and tactics.

    ·Analyze results and provide actionable insights and improvement opportunities.

    ·Identify business opportunities and risks through analysis of sales and performance metrics, providing appropriate and timely direction to business partners and team to react quickly to customer and business trends.

    ·Maintain strong awareness of competitive landscape.

    ·Analyze results of marketing plans and activities at a weekly, monthly, quarterly, and annual basis.

    ·Share information cross-brand and cross-channel where appropriate.

    ·Demonstrate a knowledge of the customer, initiating shared learnings with team and cross-functional partners regarding customer insights.

About Us

At Giant Eagle Inc., we’re more than just food, fuel and convenience. We’re one giant family of diverse and talented Team Members. Our people are the heart and soul of our company. It’s why we strive to create a nurturing environment that offers countless career opportunities to grow. Deep caring and solid family values are what makes us the one of the top work places for jobs in the Greater Pittsburgh, Cleveland, Columbus and Indianapolis Areas. From our Warehouses to our GetGo’s, our grocery Stores through our Corporate home office we are working together to put food on shopper’s tables’ and smiles on their faces. We’re always searching for the best Team Members to welcome to our family. We invite you to join our Giant Eagle family. Come start a lasting career with us.

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  • Marketing & Advertising, Pittsburgh, Pennsylvania, United StatesRemove

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